In class we was asked to come up with a film publicity campaign by a London based film company called 'Filmworks', and they want us to create a film concept and marketing campaign for release. We were also asked to consider the audience target age, as the company wanted to target older teenage audiences of age 15 and above, and also widen its audience by also aspiring to independant, creative and aspiring adults. As a result to this we decided that the USP of our film was to base it on real life events that have happened in the past.
We planned some of our ideas onto a brain storm diagram below:
One of my group members was in charge of the research and planning. We came across many different stories that we could use as a slasher horror movie, such as,
(Click on pictures to view links)
-Dr Harold Shipman-
-John Duffy and David Mulcahy-
-Camden Ripper-
After researching these local killers we started to think how we could convert these real life murders into a teen based slasher horror. After conversing about the Local murders, a member of our group decided to base out horror trailer on a real life story, but more teen based. The story was about a boy who craved attention from people and the way he decided to get it was a school massacre. The event took place in a school in america but was then turned into a novel called:
'We need to talk about Kevin'
The novel was written from the mother's point of view. We decided that this was the perfect real life event to base our slasher horror on because we would be able to manipulate the story, enabling it to become a slasher horror.
This is a screen grab from the moview 'Halloween II', this teaser trailer influenced our film poster vastly, as we incorporated the splattered blood behind the text, as well as using the red font and black background. This also resembles our teaser trailer, as our production details are listed similarly.
This screen grab was also taken from the teaser trailer 'Halloween II', this shot influenced our own teaser trailer. There is a shot like this in our teaser trailer of an extreme close up of a victims eye looking around nervoursly.
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