Audience Feedback

As a group we decided that it was it was important to gain audience feedback as well as it being a requirement. We created a Facebook account as we thought that it was one of the most successful new media technology that would attract our target audience. The account included pictures from the filming day, to the production work and teaser trailer. Facebook allowed our audiences to become a fan of our movie as well as leaving constructive criticism and positive feedback. These comments would enable us to make changes and improvements to our production work, in order to appeal to our target audience.

From the audience feedback, we gained valuable knowledge. We found out that our teaser trailer incorporates similar conventions of those of an exsisting slasher horror trailer. This allowed us to see that the audience had a clear understanding of the genre. We also found that in an audience feedback interview, we payed attention to the detail of the teaser poster, such as the editing in photoshop. They even compared the grayscale from the film poster to the Blair Witch Project.

-Screen grab facebook profile-

To view facebook account Click Here

From our feedback there were some comments that frequently came up:
- Our USP was obvious as you didn't see the protagonist face in either of the products
- It was clear which target audience we were aiming for.
- It created a sense of enigma.
- Well filmed and edited.
- Good at concealing killers identity.
- Soundtrack creates a scary atmosphere therefore highlighting the genre.

We decided that our facebook account wasn't enough audience feedback to act upon, so we decided to create a youtube account and upload our teaser trailer on to it. We also uploaded video interviews of people in our target audience, filming there response to our teaser trailer.

Click here to view interviews:

http://www.youtube.com/user/ObsessedMovie1
http://charliejoseph.blogspot.com/2009/12/evaluation-question-3.html

From our audience feedback, it was clear that we had created a successful teaser trailer that attracted a target audience that we intended.

Facebook and Twitter Links

In order to promote our marketing campaign, we decided that it was a good idea to start a fan base to get an audience feedback for our slasher horror trailer as well as our ancillary task.

To become a fan, visit our facebook:

http://www.facebook.com/profile.php?id=100000485536746&ref=ts

or

to follow us on twitter:

www.twitter.com/@ObsessedMovie09

Questionnaire

1. Name three things you enjoyed about the teaser trailer.
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2. Did you think our killer was convincing?

3. Why?

4. Did you notice any conventional aspects of a slasher horror movie trailer?

5. What were they?

6. Was our victim convincing?

7. Did the length of the trailer have any impact on your viewing?

8. What did you think about the pace of the trailer?

9. Was the narrative clear?

10. Would you want to go and watch this movie in the cinema?

Obsessed Teaser Trailer

This is our final edit of our teaser trailer Obsessed:

Filmworks logo

In every teaser trailer before they show the actual trailer, or in some point in the trailer they highlight the name of the company that produced the trailer. The name of the company in our teaser trailer is the first shot you see, so we had to make sure that the filmworks logo captured the audience's attention long enough for them to remember the name of the company. Here are a few idea's of the creation of the filmworks logo:

We then decided as a group to go for a logo which is simple to read, yet memorable and stylish.

Obsessed title ideas

We found a variety of fonts to use for out slasher horror title. We wanted to find the one that would portrayed our slasher horror theme the best. We then went on on a website called Dafont.com, as it had different font styles to choose from, as well as using Adobe photoshop to edit the colour of the font.

As a group we decided that this was the most effective title to use for our trailer, as we thought that it represented the youth effectively by the calligraphic style of writing which could represent the carelessness and innocence of the the teens, as well showing the bloodshed and horror by the splatters of ink around the edges of the title, in the slasher horror trailer.

These are some of the other ideas that we came up with for our title:

Sound Track for Teaser trailer

I was in charge of making the sound track for our teaser trailer. I decided to use a programe called garageband, as I knew that it would have all the sounds that were relevant to use for a horror teaser trailer soundtrack.

The sound is very important in a teaser trailer, particularly the music, which swiftly manipulates our emotions and creates an atmosphere. The voice over, a feature of advertising, is used to tell the story and emphasise the credit information where appropriate. Like every other element of a teaser trailer, the voice over also looks to promote the film by building our anticipation.

As a group we decided not to use the sound track I made as it didn't give coresspond with the trailer, neither did it reflect the slasher horror genre we wanted. We then ended up looking for a non-copyright soundtrack on a website called http://freeplaymusic.com/.

After hearing the soundtracks on this website we chose a horror instumental, which we believed gave the trailer an eerie effect, also celebrating the genre. But we found that the music celebrated the protagonist in a positive light instead of portraying him in a psychopathic and obsessive light. We search the site over once more, and we found a soundtrack that was perfect for the trailer as it had all the horror conventions a soundtrack needs in order to celebrate the genre.

Synopsis

Our film is based on a young boy, Peter, who has always had difficulty fitting in with children his own age. He is fifteen and has never really had any friends. He spends most of his time at home on his computer and is fascinated by famous killers such as the Camden Ripper and the West's.
Peter longs to be noticed, but for all the wrong reasons. He wants his name to be known across the world and he believes the only way of doing so is by committing a mass killing at his school. Peter watches his victims over a number of days, analyzing their every move and planning his attack. he is careful and secretive as he does not want his plan to be unveiled before the killings take place. He invites his selected victim to an 'Award Ceremony' in the gym of his school where he plans to carry out the attack.
First to arrive is Sarah, a pretty and popular girl from his year group, who has dressed up for the occasion. As the enters the room the lights go off revealing Peter who emerges from the shadows. He repeatedly beats and tortures her with a basketball before hanging her from a gym rope. We are left with an image of a basketball bouncing across the gym, covered in blood.
Peter's other victims are found dead one by one across his school. They take place in the space of a week, and still Peter hasn't been found out. It isn't until his last victim is dead that he waits for the school to open the next day and is inevitably caught. He falls asleep next to his victim, covered in blood. When they discover him the next day, he seems pleased to be caught and is finally happy, now that everybody knows his name.

Storyboard

This is the Original storyboard, which was drawn by one of the members in my group. This storyboard was a solid base from which we was able to have an idea of what our trailer could look like, as well as the order sequence of each shots.

Final film magazine front cover

This is the Final film magazine:

Click the link below for:

Research into film magazine front covers

and

Film magazine stages

Flat plan for film magazine

-Flat Plan-

-1st draft of film magazine-

-Final film Magazine-

Film Magazine stages

-Original image-

-Black and white-

- Effects-

-Final Image-

-Magazine Front cover 1st draft-

-Final Magazine-

To view the Making of the Magazine front cover, click the link below:

Creation of the Magazine front cover

Film Magazine Comparison

A member from my group decided to take on the task of making a Film Magazine front cover as part of our film campaign. As you can see they have observed a front cover of an existing magazine called EMPIRE and have used some of the conventions to create our own film magazine front cover. The main photo used in our film magazine front cover is a mid shot photo, which resembles the main photo in the exisisting magazine, as well as the contrast and lighting. The title used in our magazine is also similar to the exsisting magazine as it uses a similar font style, but it is arranged differently. The use of different font styles and sizes highlight our movie, as well as using other conventions from the exsisting magazine front cover, such as, circling important information that would be in the magazine and placing a bar code on the bottom left hand corner.

Final film poster

This is the final film poster:

Click here to view:

Research into film posters

and

Film poster ideas

Film poster Ideas

We were asked to create a Film poster as part of our marketing campaign. As a group we took a range of images to work from.

As you can see it has been edited into black and white because it complements the white mask, highlighting the fact that his face is covered. The camera is at a low angle shot, showing that this killer is in power and intimidating.

This has also been edited into black and white. We agreed that using a black and white image was very effective for a film poster because it allows you to manipulate the contrast and the lighting of the image very easily, allowing you to create the image that you desire. This is another low angle shot, demonstrating his authority as a killer.

This is a close up of the killers face, with a very dark background. Again we have used the Black and white effect. Unlike the other pictures above this is a close up of the killers mask and it is only half. This creates mystery in the teaser poster.

These are a range of still images we also chose to work from to create the film poster or film magazine.

After looking through many of the still images that was taken by us, we came across a very interesting picture that had the commonalities of a teaser film poster. This image is only half of the protagonists face which symbolises that he has a split personality.We decided that we would leave the image as black and white because it enhances the killers menacing look. This image has been edited by using Abdobe photoshop to give it a more sinister effect.

-1st drafts-

The red font brings the audience's attention to the title of the film poster, and the bloody hand print also signifies the gore that will occur in the movie. The black and white shows the sinister and menacing side to the protagonist. However, the black font blends in with the film poster and hasn't got much of an effect on the audience and it doesn't explain the story.

-Final film Poster-

As you can see, we decided to go for a black background with red blood splattered on the wall behind it as it suggests the genre of the film. We then added a tagline as a promotional tool, to motivate the audience to see the movie.

Research into Film Production Logos

This is a major film production company called Warner Bros. Pictures. This film company produces a wide range of genres, ranging from drama and comedy, to Horror and thriller. This is a popular film company as it caters for different audiences, such as teens and aspiring adults, to many other generations.




Universal is another major film production company, as it also has a range of different genres. Universal and many other major film companies, cater to their audience at different times of the year, for example, horror movies are likely to be released around october and novemeber. The reason for this could be because it is nearer to halloween, which is associated with horror.



Twisted Pictures is a production company, mainly creating films of the horror genre. It gained attention through the production of the horror series SAW. As this company is fairly new, it has created a succesful established audience through the SAW series.




Columbia pictures is a major film production company as it produces and distributes a range of movie genres. It happens to be one of the leading film companies in the world. As this film company is very popular, the audience automatically have high expectations of their films, for they have been around so long and produced a varitey of films.