In every teaser trailer before they show the actual trailer, or in some point in the trailer they highlight the name of the company that produced the trailer. The name of the company in our teaser trailer is the first shot you see, so we had to make sure that the filmworks logo captured the audience's attention long enough for them to remember the name of the company. Here are a few idea's of the creation of the filmworks logo:
We then decided as a group to go for a logo which is simple to read, yet memorable and stylish.
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