Audience Feedback

As a group we decided that it was it was important to gain audience feedback as well as it being a requirement. We created a Facebook account as we thought that it was one of the most successful new media technology that would attract our target audience. The account included pictures from the filming day, to the production work and teaser trailer. Facebook allowed our audiences to become a fan of our movie as well as leaving constructive criticism and positive feedback. These comments would enable us to make changes and improvements to our production work, in order to appeal to our target audience.

From the audience feedback, we gained valuable knowledge. We found out that our teaser trailer incorporates similar conventions of those of an exsisting slasher horror trailer. This allowed us to see that the audience had a clear understanding of the genre. We also found that in an audience feedback interview, we payed attention to the detail of the teaser poster, such as the editing in photoshop. They even compared the grayscale from the film poster to the Blair Witch Project.

-Screen grab facebook profile-

To view facebook account Click Here

From our feedback there were some comments that frequently came up:
- Our USP was obvious as you didn't see the protagonist face in either of the products
- It was clear which target audience we were aiming for.
- It created a sense of enigma.
- Well filmed and edited.
- Good at concealing killers identity.
- Soundtrack creates a scary atmosphere therefore highlighting the genre.

We decided that our facebook account wasn't enough audience feedback to act upon, so we decided to create a youtube account and upload our teaser trailer on to it. We also uploaded video interviews of people in our target audience, filming there response to our teaser trailer.

Click here to view interviews:

http://www.youtube.com/user/ObsessedMovie1
http://charliejoseph.blogspot.com/2009/12/evaluation-question-3.html

From our audience feedback, it was clear that we had created a successful teaser trailer that attracted a target audience that we intended.