Evaluation Question 2

2. How effective is the combination of your main product and your ancillary task?

Our market campaign is clearly succesful, as we used effective promtional tools such to ensure that our products were nationally and globally promoted, to attract our potential target audience, which are older teenagers, as well as aspiring adults. The aim of our teaser trailer was to spread a viral marketing campaign; as the teaser trailer creates mystery, therefore attracting an audience that wants to further their knowledge in the film. They would do this through various media technologies, such as facebook, youtube or twitter. Hopefully through these media technologies, it will spead through word of mouth, therefore creating an establishing audience for when the theatrical trailer, poster and magazine articles are released.

I feel as if the teaser trailer and the poster compliments eachother greatly, as the poster being released a year before the films release. The teaser trailer is also released before the theatrical trailer. We as a group felt that it was important that the poster and the trailer both created the same sense of enigma, which is to withold the protagonists face. We decided to use this convention as our promotional tool so it became USP. We ensured that this was conveyed through the poster, magazine and teaser trailer.