Evaluation Question 4

3. How did you use new media technologies in the construction of your research, planning and evaluation stage?

In our film marketing campaign we used new media technologies throughout the research, planning and the evaluation stages. The internet was the main new media technology we used to contstuct our research, as we found out most of the information on our real life story, which we based our movie on. It also helped our planning and evaluation, as we was able to observe exsisting film marketing campaigns, and develop or challenge conventions. For our teaser trailer we used a digital video camera to record our footage, as well as a digital camera to take still images for our film poster and film magazine, and uploaded the footage and the images to an apple mac computer with a firewire. We then edited the the footage using iMovie. Using this programme we was able to delete clips that we didn't want or need, add sound effects and non-copyrighted soundtrack. Our teaser trailer soundtrack was downloaded originally from a free music website called www.freeplaymusic.com.

We also downloaded our sound effects such as, the heartbeat and the typewriter from the same website. Our production details were edited in photoshop, then imported into iMovie. After our teaser trailer had been edited to a standard quality that we was satisfied with, we converted the file into Quicktime and uploaded it onto our blog.

We took still images with the digital camera, whilst we were filming the teaser trailer. These were also edited in photoshop. We made sure that we edited the images so that they corresponded with the teaser trailer. We then decided what image would be suitable to use for the film magazine and film poster. The mast head and straplines font on the film magazine were downloaded from a free website called www.dafont.com , as well as the title of our trailer and teaser film poster.

With all the production work done, we uploaded the teaser trailer and the film poster and magazine onto our online blog. We considered as a group, that all the new media technologies is an advantage to our marketing campaign, as we could upload our directors commentary, audience feedback and teaser trailer on www.youtube.com, where an establishing audience could comment on and give us feedback for our marketing campaign.

To further our audience feedback, we decided to create a facebook for our film, and a twitter account. This would also help attract an establishing audience. With new media technologies, we were able to gain important feedback from our audience, into helping us improve our product.